Ethical Flooring is proud to present the newest addition to our showroom: CRAFT Artisan Hardwood Floors. CRAFT, with their focus on exceptional quality, high-style and a reduced environmental impact is a perfect fit with the Ethical Flooring brand. Learn more about the brand by visiting their website HERE or continue reading below:
CRAFT IS DEEPLY COMMITTED TO THE PRINCIPLES OF SUSTAINABILITY AND HEALTHY LIVING ENVIRONMENTS. BUT THESE AREN’T JUST EMPTY STATEMENTS –WE HAVE THE THIRD-PARTY CERTIFICATIONS TO PROVE IT
COMMITMENT TO USING WOOD FROM SUSTAINABLE SOURCES
CRAFT values the principles of sustainability, and has acted on those values. As a result of our commitment, the wood used in every CRAFT floor has been certified by the Sustainable Forestry Initiative® (SFI) to have come from North American forests that are managed responsibly and sustainability. We feel that this is a significant achievement, because few other hardwood flooring manufacturers (if any) have made this level of commitment to sustainability. This commitment, evidenced by our SFI® Chain of Custody Certification, allows us to trace the wood used in our products all the way back to a certified sustainable forest. The result is that environmentally conscious end users can trust the wood used to make a CRAFT floor, because it’s been certified by an independent third-party to be legal, responsible and sustainable.
THE PASSION OF CRAFT
CRAFT. IT’S IN OUR NATURE.
Unlike most of today’s companies that exist only to continuously pump out an array of mass produced consumer goods, CRAFT is actually about something. CRAFT has a philosophy. CRAFT is a way of thinking – about wood.
We all live in an increasingly digitized world, one in which many of us have a harder time making a real connection to the natural world. We at CRAFT believe that the best way to re-establish that connection is through direct contact with the natural beauty of real wood. And there is no better way to achieve this than to fill your home with the luxurious, awe inspiring presence of a real wood floor. A real wood floor that fills every room, that feels wonderful to walk barefoot on, that enlivens the senses and makes a deep connection to the colours and textures found only in nature.
As makers of authentic wood floors, we recognize the unique role we can play in helping people make that connection, and we feel the responsibility to craft floors that are not artificial, contrived or fake in any way. It is a guiding principal for us that our floors must be as natural and organic as possible. It is something we care passionately about. It is the passion of CRAFT.