Planet Friendly Waterproof Flooring

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Ethical Flooring is always on the look out for new planet friendly waterproof flooring options to provide to our clients.

We are pleased to announce the soft-launch of PureTech PVC-free waterproof flooring from Mohawk!

With an organic fiber core, PureTech is a 100% PVC-free product made from recycled and renewable materials. It features WetProtect, providing a lifetime surface and subfloor waterproof warranty. PureTech combines the beauty of premium wood visuals with three times the scratch resistance* of vinyl flooring. For sustainability, style, and performance like no other.

What are some of the feature highlights of PureTech flooring?


Featuring superior hardwood visuals with the unmatched natural beauty of EIR textures


Waterproof flooring with high-level wear and stain protection, 3X better scratch resistance, and backed with Mohawk’s no hassle pet scratch warranty


With zero PVC plastics, PureTech is made from 70% total recycled content. Its organic core contains 80% renewable, plant-based material.


WetProtect technology is a waterproof finish that repels water away from the joints and a lifetime surface and subfloor waterproof warranty.

Edge Technology

GenuEdge pressed bevels allow the surface visual to wrap over the plank’s edges, enhancing the hardwood realism.

All Pet Protection + Warranty

All Pet warranty covers all pets, all accidents, all the time.

Ethical Flooring is currently stocking and is offering at an introductory discount of 10% on PureTech planet-friendly waterproof flooring!

If you live the in the Vancouver area and would like to arrange a time to meet with one of our project manager’s to discuss Mohawk PureTech – the new planet friendly waterproof flooring – for your forthcoming project, please feel free to visit our showroom, send an email, or book a video consult.

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