Our Store

We Have One Goal

To Provide The Highest Quality
Ethical Products and Services.

The premier destination in North Vancouver British Columbia for quality, brand-name flooring.

We offer hardwood flooring, carpet, wool carpet, Marmoleum, cork, vinyl planking, laminate and linoleum from such prestigious brands as Mirage HardwoodKentwoodNorthern Wide PlankCRAFTKarndeanForbo,  ManningtonMohawkTorlysVintage HardwoodGodfrey Hirst and more.

Ethical Flooring is a family-owned and operated retail flooring store based in North Vancouver, British Columbia. Our specialty is the supply and installation of brand-name flooring for residential renovations and custom-built homes; in addition we also do work on small-to-medium sized commercial projects, rental properties, as well as offering material-only sales to those with their own installer.

Ethical Flooring provides both the highest quality floors, and the most professional people, in the industry; please browse through the profiles of our team below and learn for yourself what makes us unique.

Our Discovery

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Our Mission

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Established Ethically With Care

Ethical Flooring was started as an experiment to answer a kitchen-table hypothesis we had: if we created a store that sold the highest quality products available in the flooring industry and hired the best sales and installation team we could find, would such a store find a clientelle who would appreciate what we built? All these years later we are pleased to answer this question with a resounding yes! Ethical Flooring has grown year over year as more people from the community come to learn about us and our client-centered approach. From our humble beginning as a small company with a big dream of being the best, we have become a leader in the North Shore flooring industry. With deep gratitude we appreciate you considering Ethical Flooring for your upcoming project; we continue to remember that every client is a gift and worthy to be treated as if they were part of our family. As you interact with our team, we trust this ethos will become apparent to you.

Tanya & Kevin

Ethical Flooring Owners

The Ethical Flooring Team

Sr. Project Manager

Thanks to a background in hard-surface flooring installation, Matt brings a unique skillset to the Ethical Flooring project management team. His easy-going demeanour, attention to detail and expert knowledge ensure a satisfying experience when you work with Matt on your project. Matt can help you with all types of installations, with a specific focus on designer-specified projects.

Sr. Project Manager

With more than 20 years of experience in the construction industry, there’s not much that Bill hasn’t seen. He has been responsible for running mid to high-end residential and light commercial projects throughout the Lower Mainland since 2006. He thrives on creative challenge, and insists on clear communication, which ensures that your project will run smoothly from concept to completion.

Sr. Project Manager

Uncompromising; this one word summarizes Steve best. His demand for excellence and eye for detail make him a perfect fit at Ethical Flooring. Steve has run countless residential and commercial flooring projects over the years, although he now focuses primarily on the builder and contractor side of the business. If you need flooring for an upcoming job you are working on, contact Steve.

Project Manager

With 4 years of experience in the flooring industry, Maryah joins the Ethical Flooring team as a Project Manager. Maryah holds background knowledge in interior design/styling, and possesses high attention to detail, artistic creativity and a sense of urgency to meet deadlines. Her honesty and informed guidance can ensure a job well done.

Project Manager

With four years of flooring experience behind him, Brendan came to Ethical Flooring to take on the role of Project Manager. Little did he know when he started in the industry four years ago that he would develop a passion for flooring and for Custom Home Building! His passion along with attention to detail make him a perfect fit for Ethical Flooring. Ethical flooring was built on the idea that trust and transparency come first when doing any type of business. That idea aligned with Brendan's way of thinking and was yet another reason that Ethical Flooring was such a good fit for him. All these things add up to everyone at Ethical Flooring working towards one goal: a happy client and a beautifully finished project. Every time Brendan achieves this he knows it's a job well done!

Project Manager

With 23 years of experience in flooring and construction, Nader is a uniqueley knowledgeable and trusted professional for your flooring project. His accomplishment include managing a tile company that did multi-unit high-rise projects in Vancouver for 4 years, displaying strong project management skills. As the owner of a successful flooring store for over 8 years, he gained industry wide experience and knowledge combined with offering top-quality products and service. Whether you're a homeowner, property developer, or contractor, Nader's commitment to service excellence and extensive knowledge guarantee unmatched results. Partner with him to bring your vision to life with exceptional craftsmanship and attention to detail, ensuring utmost satisfaction.

Project Manager

With 4 years of experience in the flooring industry and a university background in economics, Connie has taken on the role of Project Manager at Ethical Flooring. With excellence in communication and an approachable demeanor, she gets the job well done. If you are looking for someone who can speak Mandarin for an upcoming job, contact Connie.

Installation Manager

After 20-plus years in flooring installation Daniel has taken on the role of Installation Manager at Ethical Flooring. Now, he brings his expertise to a management position and is responsible for supervising the entirety of the installation side of the business. Daniel is Red Seal certified as a Floor Covering Installer.


After 25-plus years of working in virtually every role of the flooring industry - from labour to sales to management to ownership - Kevin is now responsible for business development and marketing; he has his hands busy overseeing the next 10 years of Ethical Floorings' growth.

Ready to Take the Next Step?

Reach out to start the conversation with one of our professional project managers

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